The founding of Silkroad was not driven by the industry’s profit potential or the connection with China, but by our strong passion for supply chain management and a trade DNA that runs deep in our veins. Many discussions about Sino-European trade often rely on clichés, such as overcoming cultural differences or communication barriers. However, our true advantage lies in over 20 years of supply chain management experience in Europe and many years of experience working in Chinese factories. This wealth of knowledge, along with our trade DNA, combined with the fast-developing e-commerce sector, allows us to transform innovative ideas into reality and ultimately achieve success in the market.